I help small businesses build technology that pays for itself.
Senior engineering, AI when it fits, and honest guidance for owner-operated businesses that don't have a CTO. No hype, no vendor agenda.
Discover your top 3-5 highest-ROI technology initiatives, AI or otherwise. Actionable strategy report delivered in 2-3 weeks.
Design, build, deploy, and monitor the systems your business actually needs. Custom software, AI integration, automation. No black boxes.
Ongoing strategic guidance as your technology stack grows. Compounding competitive advantage.
don't need the
tool the vendor is selling.
I've spent 15 years building production software, and the last few years using AI tools heavily. I have a better bead than most on where the modern toolkit pulls its weight and where it pulls you into frustration. What you need is someone who matches your needs to the right tools, not the other way around.
I start with your goals. Where are you trying to take your company in the next two or three years? Where are your people spending time they shouldn't be? What would let you compete against companies twice your size? Those answers tell me where technology belongs in your business, AI included. The technology adapts to your ambitions, not the other way around.
Vertical AI platforms at $3,000/month for a 10-person company are solving problems you don't have yet. When someone demos an agentic workflow system, ask what happens when it's wrong.
I don't make money from vendors. I make money from you. I win when you win.
No pitch, no pressure. You describe your situation, I tell you what I can do, even if that means pointing you elsewhere.